China auto — popular cars and design: Great Wall
Great Wall Motors Company Limited is a Chinese automobile manufacturer formed in 1984. The company is named after the Great Wall of China. As of 2010, it is China’s largest sport utility vehicle (SUV) producer.
In the 2012 market beset by lower demand and curbs on road-going city cars, Great Wall performed well. It rose by three places to rank as the seventh largest Chinese automaker and produced just over 675,000 units. The export of cars for 2012 stood at 96,500 units.
Some models use the Haval name eschewing Great Wall badging.
Established in 1984, Great Wall initially manufactured only trucks not producing a sedan car until 2010.
Sales in 2010 were measured at less than 400,000 (near 2% market share)[clarification needed] with exports a small portion of that figure at little more than 50,000, no increase from 2009 figures. That same year saw the Great Wall Haval H series as the 2nd most-purchased SUV in China although this figure may technically include two discrete models, the Great Wall Haval H3 and the Great Wall Haval H5.
Manufacturing for 2011 resulted in 486,800 units, and output this year was the tenth largest of any vehicle maker in China. In 2012, it was reported that the company only allows workers one day off per week and new hires undergo months-long, military-style training.
Great Wall started selling in Europe in 2006, offering small vans. A lot of 500 SUVs were shipped to Italy in 2006 as well. Great Wall products were first available in the Australian market in 2009, and the company was, as of 2010, the only Chinese car manufacturer to sell in the EU. European sales continue, with the 2011 opening of a factory in Bulgaria that assembles three different models from knock-down kits.