The Lincoln Motor Company (also known simply as Lincoln) is a division of the U.S.-based Ford Motor Company that sells luxury vehicles under the Lincoln brand. Founded in 1917 by Henry M. Leland, Lincoln has been a subsidiary of Ford since 1922. While currently sold primarily in North America, Ford introduced the Lincoln brand to China in 2014. Lincoln vehicles are also officially sold in the Middle East, South Korea and Japan.
The current Lincoln auto model range in North America consists of two sedans (MKS and MKZ), three crossover utility vehicles (MKC, MKT, and MKX), and two sport utility vehicles (Navigator/Navigator L). Lincoln also sells two vehicles specifically for limousine/livery use, both based on the MKT.
In 2014, Lincoln staged a brand launch in China and brought medium-sized luxury sedan MKZ and small premium SUV MKC into China. The brand aims to have a dealership network of 60 Lincoln Stores in 50 cities and introduce five models (MKZ, MKC, medium-large sized SUV MKX, full-size SUV Navigator and full-size sedan Continental) to China by the end of 2016. To cater Chinese consumers, Lincoln also introduced "The Lincoln Way," a car purchase and ownership model which provides highly personalized services to customers.
In the United States, Lincoln's sales have continued to rise. In 2014, Lincoln's US sales increased 16 percent, about twice that of premium market average, followed by another 7% increase in 2015. The increases are partly because of the popularity of the all-new MKC crossover.