Buick, formally the Buick Motor Division, is an upscale automobile brand of the American manufacturer General Motors (GM). For much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling luxury vehicles positioned above GM's mainstream brands, e.g. Chevrolet, while below the flagship luxury Cadillac division.
Buick retains the distinction of being the oldest active American marque of automobile, and the original Buick Motor Company was a cornerstone of the establishment of General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant served as Buick's general manager, while his friend Louis Chevrolet worked as a racing driver for Buick and later learned automotive design working there.
Buick-branded vehicles are sold in the United States, Canada, Mexico, China and Taiwan. In 2015, Buick sold 1,231,941 vehicles, a record for the brand. Since restructuring in 2009, GM has also started to share technology, vehicles and development between Buick and GM's European Opel division. Buick-branded vehicles are also known for their reliability, ranking in the top ten for reliability in Consumer Reports' brand reliability rankings.